ALMS used a "docudrama" approach to the challenge of covering sports car racing on TV this past season, and now rival Grand-Am
is following suit. But while the ALMS's efforts replaced standard race broadcasts, the Rolex Series is going with a post-season series to raise awareness about the series to potential new fans.
"The Edge: Grand-Am Road Racing," a new five-part series produced by the NASCAR Media Group, premieres this weekend on Discovery's HD Theater. The program, which debuts Sunday, Oct. 31 at noon ET, offers what Grand-Am calls "a behind-the-scenes look at the excitement of the Rolex Sports Car Series presented by Crown Royal Cask No. 16."
"We are excited because 'The Edge: Grand-Am Road Racing' will expose the Grand-Am style of road racing to an expanded audience of potential fans," said Kevin Hindson, Grand-Am vp of marketing and communications. "The show mixes racing action with character-driven storytelling, showcasing what millions already view as the best sports car racing in the world in the high quality that HD Theater is known for."
The opening episode focuses on this year's Rolex 24 at Daytona, with the subsequent episodes following the championship battle throughout the season. Mixing action from each race with exclusive interviews and footage from the pits, paddock and race shops, the program "goes beyond traditional race coverage to showcase the personalities, controversy and action that is unique to Grand-Am road racing," the series explained in a statement.
"Grand-Am road racing is one of the world's most exciting and most visually compelling forms of motorsport," said Jay Abraham, COO of NASCAR Media Group. "Combine that with the clarity and brilliant resolution that has made HD Theater a popular viewing destination for millions of viewers, and all of a sudden you have a perfect vehicle to expose and grow the wonderful sport of Grand-Am road racing."